THE ULTIMATE GUIDE TO GAME PUBLISHING
A practical guide for indie developers and studios who want to understand what publishers look for, prepare a stronger pitch, launch with impact, and build long-term success.
Understand what publishers actually look for
Prepare your game and studio for pitching
Build a stronger launch strategy
Avoid common mistakes that hold great games back
ONE SERIES. EVERY STAGE OF THE PUBLISHING JOURNEY.
Great games need more than great ideas. The Ultimate Guide to Game Publishing is a three-part series designed to help developers navigate the business of bringing a game to market.
GETTING PUBLISHER READY
Prepare your game, your studio, and your pitch before approaching publishers. Learn what publishers look for, what you should have ready, how to position your game, and how to make your pitch stand out.
LAUNCHING WITH IMPACT
Turn your game launch into a coordinated campaign. Explore launch planning, wishlists, marketing, PR, creators, community building, and the work that needs to happen before release day.
BUILDING LASTING SUCCESS
Keep growing after launch. Learn how community, updates, DLC, long-term marketing, and smart planning can help extend the life of your game.
GETTING PUBLISHER READY
Before you pitch your game, know what publishers are looking for. A great game is only part of the equation.
Part 1 gives you a practical roadmap for getting those pieces in place.
What publishers actually look for
Understand the key things publishers consider when deciding whether a game is worth exploring further.
When to start approaching publishers
Learn what stage your game should be at and what you should have ready before making contact.
How to position your game
Clearly communicate what makes your game different and why players will care about it.
Building a stronger pitch
Understand what information publishers need and how to present your game clearly and confidently.
Preparing the right materials
Know which assets, information, milestones, and supporting materials you should have ready.
Understanding your audience
Show that you understand who your game is for and where its commercial opportunity could come from.
Finding the right publishing partner
Learn why publisher fit matters and what you should consider before deciding who to approach.
Common mistakes developers make
Avoid the pitching mistakes and red flags that can weaken an otherwise promising opportunity.
What happens after you pitch
Understand what the publishing process can look like once a publisher becomes interested.
Improving your chances of getting noticed
Practical ways to make it easier for a publisher to understand the potential of your game.
LET'S TALK.
Have a game you think could be a great fit for Jinderman Publishing? Tell us about your project, your team, and what you're looking for in a publishing partner. Fill out the form below and we'll get back to you as soon as we can.
For press, platform, partnership, or general enquiries, contact us at info@jindermanpublishing.com.
QUESTIONS ABOUT THE GUIDE?
.svg)
An independent investor and publisher based in Sweden, partnering with visionary studios to bring extraordinary games to life since 2014.